About

I had an opportunity to design for Riff, an AI script and video generator start up. I created the visual language of the brand, a logo, some 3D illustrations, and the landing page. I also built out the UI + UX for the application itself, working with the developers to incorporate user feedback as it evolved.

Role

UI, UX, Branding, Illustration

Time

Fall 2023

We wanted the brand to be fun and lean into the social media/meme aspect of the videos that would be created on the platform, but not too overbearing so that the content on the platform can be the focus. The color palette is used sparingly in the application, whereas on the landing page it comes out in gradients and illustrations.

The UI flows focus on the script builder and the new script prompt. The challenge to solve was how to account for multiple types of scripts/prompts that could be created, and customization of the video output for each of them. As this was the first iteration of the UI, user feedback was incorporated on a rolling basis.